Mackaboo Universe press kit
Fact sheet
- Game
- Mackaboo Universe: Game & Play
- Developer
- Mack Toys, Inc., a small family toy studio in Newport, Washington, USA
- Release
- Out now (October 2026): App Store, Google Play and the Amazon Appstore
- Platforms
- iPhone and iPad, including the iPhone Duo (App Store); Android phones, tablets and foldables (Google Play); Amazon Fire tablets (Amazon Appstore)
- For
- Young children, roughly ages 3 to 8, and the grown-ups who play along
- Price
- Free to play: the spaceship and eight worlds, 38 places, free. Three optional one-time packs, Deep Space, Moons and Mysteries and Nearby Stars, $1.99 each or $4.99 for all three (All of Space). Four optional add-ons, $0.99 each: Space Gear, Galaxy Fur & Star Rooms, Rocket Toys & Space Snacks and Alien Pets, or all four in the Space Kit for $2.99. No subscriptions.
- Privacy
- No ads, no accounts, no tracking, no data collected. Every purchase sits behind a grown-up question. Plays offline.
- Characters
- The eight Mackaboo friends, in four best-friend pairs: Mochi and Latte, Pip and Waffles, Kiwi and Biscuit, Nimbus and Sunny, with Papaboo to guide them, and 60 friendly aliens to meet
- In the game
- The spaceship and 20 worlds, 86 places in all, on a map of six pages: Earth, the Moon, Mars and the Sun; Pluto, a happy asteroid, a nebula and planet Bork; Saturn, Betelgeuse, a satellite and the exoplanet Kepler-22b; Titan, Europa, a comet and a black hole; and four real exoplanets round nearby stars, from Proxima b to Kepler-186f. 146 friends live in the universe.
- Website
- mackaboouniverse.com
- Press contact
- Jeff Pittman, jeff@macktoys.com
About the game
The eight Mackaboo friends built a spaceship together, and now they’re off to explore. The game opens aboard: a pilot deck under an observatory dome, a galley for space snacks, crew quarters with bunks and a bubble bath, and a star garden with a float pool, all full of hidden surprises.
Every trip goes planet, spaceship, planet. The spaceship’s map flies first to Earth, the Moon, Mars and the Sun; swipe it to the left for Pluto, a smiling asteroid, a glowing nebula and Kiwi’s home planet Bork, then on to Saturn and the red giant Betelgeuse, Titan, Europa, a comet and a black hole, and real planets round nearby stars. There are no aliens anywhere in our own solar system: far beyond the Sun, friendly aliens wait to make friends and ride the spaceship home. Every place opens like a dollhouse, and everything in it is a toy.
It teaches by looking, and by Papaboo, who guides the crew and tells a true fact about every world: Mars’s sunsets are blue, a million Earths could fit inside the Sun, Saturn could float in a giant bath, on Titan you could fly with wings, not even light escapes a black hole.
Why it is different
- Nothing about a child leaves the device. No ads, no accounts, no analytics, no tracking, and no data collected by anyone.
- Real science, gently. Every real world shows its true facts, and nobody meets an alien in our own solar system.
- Fair to families. The spaceship and its first eight worlds are free. The rest of the map comes in three small one-time packs, and four little add-ons dress up the crew and the ship; never subscriptions, and every purchase behind a grown-up question.
- Made by a family. Mack Toys is a small independent studio. The game is written from scratch, art and music and all, and runs on everything from a phone to a foldable.
Meet the crew
Kiwi and Sunny are "she", Biscuit and Nimbus "he"; please write about Mochi, Latte, Pip and Waffles by name. Everybody's loves, dreams and homes are on the friends page.
MochiBunny
LatteKitty
PipGhost
WafflesPenguin
KiwiAlien
BiscuitFox
NimbusJellyfish
SunnyBear
PapabooGuide
Pictures
Downloads
Press kit (zip)Key artApp icon
The press kit has key art at 4K, the app icon, the crew, Papaboo and the aliens Dogaboo and Trollaboo, all 86 places and 21 maps, screenshots and this fact sheet. Every world and place is described on the worlds page. Use them freely in coverage of the game.
Review copies
We are happy to unlock every pack and add-on for reviewers and editors. Email jeff@macktoys.com with your outlet and platform.